Making the case for Africa

Talent Africa is a Business Process Outsourcing (BPO) company that gives top talent in Africa the opportunity to work on challenging and rewarding cutting-edge projects with a real impact on the world.

Concept

Evolution + Map of Africa

Goals: The goals of the rebrand were to:

  • Showcase Africa’s innovation and entrepreneurship, as evidenced by its booming tech industry and some of the fastest-growing economies in the world.
  • Make it clear how africa is a leader in sustainable development and climate change adaptation

Target Market

  1. Ages: 35 – 75
  2. Decision makers
  3. Gender: Male & Female
  4. Interests: Looking for affordable alternative talent
  5. Income: $10000+
  6. Location: North America, Europe & Africa