Shumba Africa - An online store everyone

Shopping offering convenience to Zimbabweans, local and abroad by providing the largest marketplace in Southern Africa built by Zimbabweans themselves.

Goals: The goals of the rebrand were to:

  • Craft a visually striking brand identity that exudes strength and stability, and is instantly recognizable as a symbol of quality.

Design Approach

  • Used the lion as the main “mascot” which symbolises strength
  • Orange was used to communicate:
  • Energy and excitement:
  • Warmth & Friendliness:

The logo is a bold and distinctive visual representation of the brand’s core values of strength and quality.